FinovateSpring is just a few days away on April 29-30, and a record crowd of 1400+ bankers, entrepreneurs, investors, service providers analysts and bloggers will watch 68 companies demonstrate their latest FinTech solutions. It’s the Disneyland of FinTech™, as the Discerning Technologist Brad Leimer famously dubbed it.
Finovate Presenting Companies
Companies ranging from small startups to FinTech behemoths will show everything from data security to crowdfunding to artificial intelligence to robo-advisers to omni-channel enablement in fast-paced, 7-minute back-to-back demos over two days.
But who deserves the deeper exploration? Which booths will you visit after the demo to learn more? Which demos will you pass on to others from your bank once they’re posted online?
For most bank innovators, the answer is a resounding “It depends.”
It depends what customer segment you’re focused on. It depends what gaps and unmet needs are most pressing in their financial lives. It depends how the companies demonstrating at Finovate address those needs and opportunities. It depends on how easy or difficult it would be to deploy those new FinTech solutions.
That’s why we developed the Relevance Game in conjunction with Innovation Agency. The Relevance Game will allow participants of our Bank Innovators Lab Day on April 28 to get a preview of the Finovate presenting companies, discuss the relevance of those solutions to their targeted customer segments and personas, and rank and rate the solutions.
All of this will build on the work that Lab Day participants will do in developing rich customer personas representing typical customer segments and how they interact with financial service products and providers today.
If this kind of additional perspective and context would be useful for you, please join us for our Bank Innovators Lab Day April 28 in San Jose, right before FinovateSpring. There are still limited spots remaining, and registration is available here.
And if you haven’t bought your tickets to Finovate yet, you can save 20% with our special partner discount code BIC20.